PPC SaaS ^® Features - Performance

Smart Bidding Options

PPC SaaS ® lets you set goals for your campaigns and select from bidding options to achieve those goals. You may have one or more goals across all the campaigns in your account, or have different goals based on individual campaign objectives. For example, you may want to continuously increase the number of actual sales or leads and optimize bidding. Budget constraints may indicate the need to increase clicks and conversions without increasing Google & Yahoo spending. Visibility and branding goals may indicate that high ranking ad positions are required. Whatever the overall goals of your campaign, PPC SaaS lets you select a bidding strategy to achieve them. Both the Professional Edition and the Stanard Edition of PPC SaaS ® include the same basic features (listed here) the major difference is if you have a Google API token you may use the Professional Edition and receive a pricing discount as well as support customer accounts you may manage.

Learn More About PPC SaaS ® Bidding Strategies:

1. Budget Based - More Clicks per Dollar, Extend Campaign Run-times

The budget-based bidding strategy in PPC SaaS maximizes the click count and ad exposure for a given PPC budget. PPC SaaS automatically and daily revises the bids down to the keyword level. Each day it fine tunes each keyword bid based on the performance data it collects continuously. PPC SaaS gets as close to spending the daily budget as possible without going over your pre-set limit. Budget Based - Learn More.

2. Conversion Driven - More Conversions

Conversion bidding optimizes bids based on keyword performance. With this strategy enabled, PPC SaaS daily re-bids to concentrate ad spending on the highest converting keywords, and reduces spending on keywords that don’t convert as often. The end result is more and more conversions over time. Conversion Driven - Learn More.

3. Keyword ROI - Only the Clicks You Want – Daily and automatically calculates bid prices to yield profitable conversions

With Keyword ROI Bidding enabled, you will never miss a click that meets your ROI goals. By calculating conversion rates and optimal bid ceiling prices for each keyword, this option seeks the largest number of profitable conversions in a given time period (not budget). Keyword ROI Driven Bidding - Learn More.

4. Rank Based - Positions, Visibility, Flexible Options

Rank-based bidding lets you control the level of visibility across all keywords in a campaign or select different levels per keyword or AdGroup. You can make bidding adjustments to achieve branding goals, to emphasize short-term promotions or to impose bid ceilings on selected keywords. Rank Driven - Learn More. 

   Automatic Daily Re-bidding

   Goal-focused, daily-optimized Pay Per Click bidding

   PPC SaaS’s intelligent bidding results in better campaign performance. Learn More

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