PPC SaaS Features - Simplified Operations

Simplified Operations

Easy Navigation, Streamlined Processes, Robust Features

PPC SaaS has a straight-forward interface uses logical Windows selection, navigation and sorting controls to offer a system with virtually no learning curve. Tasks that require multiple page changes in other Pay Per Click Management tools can be done via a single screen within PPC SaaS.

Keyword Bid Management

From one screen – the Keyword Configuration Page – you can easily make keyword bid changes, view performance history, and keyword from any AdGroup or campaign.

Make Bid Changes

Keyword bid changes are easy to make for single keywords, selected keywords or all keywords in an AdGroup. By checking the box next to a keyword you would like to edit, you can change the lowest acceptable rank, max bid price or enter a fixed bid amount per keyword. You can make changes for single keywords, all keywords, or edit selected keywords and impose your changes in a single operation.

Access to all AdGroups and Campaigns

In addition to managing all keywords in a campaign from a single page, PPC SaaS lets you switch over to any AdGroup or campaign to finish all your keyword bid management tasks quickly and easily. Unlike Google Adwords where you have to select a particular campaign, then AdGroup, then keyword, PPC SaaS offers access to all your keywords in one place.

View History

On the same Keyword Configuration Page where keyword bids are managed, PPC SaaS offers a view of the past thirty day’s performance history along side the performance information from the previous day. A quick glace lets you see how each keyword is performing without moving to the Reports section. A quick glance at this screen also shows if a keyword bid price has changed. When the keyword bid goes up the field color is red; when the bid goes down, the field color is green. This feature is helpful in quickly evaluating spending patterns based on the bidding strategy you have employed.

Ad Performance Analysis

Easier – Review All Campaign Ads on One Screen
View Ad Results

PPC SaaS shows all your ads and their performance results from a single screen, letting you make important comparisons. You can view and compare all PPC ads or select active, paused or deleted ads. PPC SaaS displays the landing page url so you can see at a glance which ads share the same landing page.

Quick Sorts & Change Operations

When you click on a data table category heading, PPC SaaS sorts all the ads in a campaign (not just an AdGroup) by: impressions, click, click through rates, total cost, cost per conversion, conversion rate, conversions, or average position. These sorts take less than a second to execute, and offer you easy-to-view information to make important decisions quickly. Unconstrained by set ranges, you can view performance results by ad for one day or any range of dates. From this same ad management page you can easily add, delete, pause and resume ads.

Faster – Logical Work-flows

Review All Google & Yahoo Ads

Performance result reviews, comparisons and change operations are executed faster with PPC SaaS. Switching to a different campaign ad management page requires only one click, and instantly displays all the ads and performance results for a given Google or Yahoo campaign. You see all your ads in one place with one login.

No More Needless Navigation

Some PPC management software requires several page navigations to provide what PPC SaaS displays on one screen. No more climbing up and down a cumbersome hierarchical structure to view all the ads in one campaign. With PPC SaaS, you select one campaign, display all the ads or a subset. One more click allows you to switch to the ad management page for any Google or Yahoo campaign.

More – Information You Can’t Get from Adwords

Performance Data For Each Ad

PPC SaaS collects and logically displays the information you need to choose which ads are the best performers. PPC SaaS provides the number of clicks and impressions for each individual ad. This level of detail is not available through Google Adwords which only offers such data at the AdGroup level.

Content & Search Network Results for Each Ad

PPC SaaS provides you origin data for each PPC ad. Some PPC results originate from the content network and some form the search network. PPC SaaS displays the precise number of clicks and impressions for each ad and shows the network origin for each. Without PPC SaaS, you only have access to data from an AdGroup as a whole and do not know the source of your ad’s PPC results.

Account Spending Management

PPC SaaS lets you set both campaign budget goals and account level spending goals, allowing the PPC SaaS algorithms for automatic bidding to manage efficient spending for all your campaigns. When you manage multiple campaigns under a single account umbrella, you set a spending goal for each campaign. Over time you may notice the spending goals you originally thought were realistic are not being met due to low click rates. If the thought of changing the spending limit for each campaign individually makes your head spin, use PPC SaaS to change spending budgets at the account level and revise the budget across multiple campaigns with one easy operation.

Campaign Budget Reallocation

Since PPC SaaS manages both Yahoo and Google bidding and pay per click account management, it is easy to quickly view results and determine which campaigns are performing better. If needed, you can easily reallocate budget from one search engine to another right from PPC SaaS.

The Three-Minute Account Review

PPC SaaS ’s Micro-Manager performance alert system virtually eliminates the need to perform formal account reviews. However, you can login to get all the important information you need in just a few minutes.

From the Campaign Management Page you can:

» View Performance Alerts

» View Daily Campaign Results

With One Click from the Campaign Management Page you can:

» View Campaign Results for any day

» Change Account Settings

» Change Budget

» Select Individual Campaigns

» View Reports

» View Billing

The budget-based bidding strategy in PPC SaaS maximizes the click count and ad exposure for a given PPC budget. PPC SaaS automatically and daily revises the bids down to the keyword level. Each day it fine tunes each keyword bid based on the performance data it collects continuously. PPC SaaS gets as close to spending the daily budget as possible without going over your pre-set limit. Budget Based - Learn More.

2. Conversion Driven - More Conversions

Conversion bidding optimizes bids based on keyword performance. With this strategy enabled, PPC SaaS daily rebids to concentrate ad spending on the highest converting keywords, and reduces spending on keywords that don’t convert as often. The end result is more and more conversions over time. Conversion Driven - Learn More.

3. Keyword ROI - Only the Clicks You Want – Daily and automatically calculates bid prices to yield profitable conversions

With Keyword ROI Bidding enabled, you will never miss a click that meets your ROI goals. By calculating conversion rates and optimal bid ceiling prices for each keyword, this option seeks the largest number of profitable conversions in a given time period (not budget). Keyword ROI Driven Bidding - Learn More.

4. Rank Driven - Positions, Visibility, Flexible Options

Rank-based bidding lets you control the level of visibility across all keywords in a campaign or select different levels per keyword or AdGroup. You can make bidding adjustments to achieve branding goals, to emphasize short-term promotions or to impose bid ceilings on selected keywords. Rank Driven - Learn More. 

Automatic Daily Re-bidding

Goal-focused, daily-optimized Pay Per Click bidding

PPC SaaS’s intelligent bidding results in better campaign performance.

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