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PPC SaaS Features - Smart Bidding Options
Keyword ROI Bidding Strategy
Only the Clicks You Want – Daily and automatically calculates bid prices to yield profitable conversions
With Keyword ROI Bidding enabled, you will never miss a click that meets your ROI goals. By calculating conversion rates and optimal bid ceiling prices for each keyword, this option seeks the largest number of profitable conversions in a given time period (not budget).
Objective — Maintain a minimum ROAS. Eliminate unprofitable conversions while increasing profits.
How It Works — PPC SaaS asks you for two input values: “Max Cost per Conversion” and “Conversion Value”. With this information, PPC SaaS calculates the average cost per conversion for each keyword based on the click through rate and cost per click. Next, PPC SaaS rebids daily, focusing on the keywords that demonstrate the rates of return you specify. Low performing keywords are demoted and unprofitable bidding is eliminated. When multiple conversion types and/or dynamic sales revenue are tracked by the search engine, PPC SaaS daily recalculates profitable keyword bid prices based on the profitability results.
When to Use — This bidding strategy is a favorite for e-commerce businesses with multiple skus because it tracks the profit generated by each keyword and calculates the bid price to keep ROAS at the optimum level.
As with any PPC SaaS bidding strategy, you can select Rank Based bidding to fine tune your campaigns. Your options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels.
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