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PPC SaaS Features - Smart Bidding Options
Conversion Driven Bidding Strategy
More Conversions
Conversion bidding optimizes bids based on keyword performance. With this strategy enabled, PPC SaaS daily rebids to concentrate ad spending on the highest converting keywords, and reduces spending on keywords that don’t convert as often. The end result is more and more conversions over time.
Objective – Increase the conversion count and the return on ad spending (ROAS)
How It Works – PPC SaaS automatically rebids to generate the greatest number of conversions. When multiple conversion types and/or dynamic sales revenue are tracked within a campaign, PPC SaaS continuously improves the ROAS by calculating daily keyword performance.
When to Use – This bidding strategy is an excellent choice when the daily conversion count is less than 10. It is a favorite for on-line lead conversions and B-to-B sales efforts.
Options
As with any PPC SaaS bidding strategy, you can select Rank Based bidding to fine tune your campaigns. Your options include setting values for guaranteed ranking or keyword bid price at the campaign, ad group or keyword levels.
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PPC SaaS ®
