PPC SaaS ® Advanced Features

Advanced Features:

Content Network Optimization

PPC SaaS now supports bidding and performance analysis for “The Content Network.” We’ve heard your stories of disastrous results using the content network without an ability to analyze performance or manage keyword bidding effectively. Now you can use the content network with its countless affiliate portals without fear of surprising performance results. PPC SaaS will automatically optimize bidding based on content network AdGroup performance.

Dynamic Conversion Support

PPC SaaS can optimize bidding based on the actual revenue generated per keyword. If you have dynamic conversion tracking set up in Google and Yahoo, you no longer have to base bidding optimization on estimates or averages. Instead, PPC SaaS optimizes bidding by “dynamic conversion values.” This means, when revenue amounts vary by transaction (and they usually do), PPC SaaS calculates and automatically optimizes bids based on each keyword’s revenue-generating performance. PPC SaaS then promotes the usage of the keywords with the highest returns.

Optimize by Conversion Type PPC SaaS also collects search engine tracking data and optimizes your bidding for multiple conversion types. For example, you may have a keyword that generates three different valuable actions: A) “a sale”, B) “a lead”, and C) “a white-paper down-load”. Google allows you to set a numerical value for each one of these “conversion types” based on the value of each to your company. You may choose to set the numerical point value of A) “a sale” at 10 points, B) “a lead” at three points and C) “a white paper down-load” at 1 point. Based on your point value assignment of each action in the search engine tracking code, PPC SaaS automatically calculates an accurate cumulative value for each keyword based on the number and type of conversions. It then optimizes bids accordingly, tallying up the points associated with each keyword, promoting keywords with higher values while demoting lower performers.

Keyword Bid Options
Up to five variables per keyword or group

Designed to simplify your daily tasks, PPC SaaS bidding options are simple to choose and easy to modify. You can choose an option across an entire campaign, and PPC SaaS will automatically optimize your bidding and you can expect dramatic results. In addition to campaign-wide bidding strategies, PPC SaaS also gives you the option to apply up to five different rules per keyword. Some keywords are so important, you want the option of presetting these parameters and letting PPC SaaS’s micromanager do the rest of the work watching and optimizing your pay per click results.

These rule-based parameters at the keyword level include:

Overall Budget – If you choose a budget-based bidding approach, keyword bids will not be allowed to increase your pre-selected account or campaign budget caps. If you choose the Keyword ROI approach, keyword bids will be optimized by your ROAS or CPA constraints.

1. Automatic Keyword Bids – this is the bid a particular keyword is assigned by one of the four different bidding strategies included in PPC SaaS (see Smart Bidding Options) [make link]. Automatic daily recalculation of bids can be based on budget goals and caps, conversion counts, rank & budget, or keyword ROI goals.
   
2. Guaranteed Min Ranking – this bidding parameter can be set to insure all your keywords reach a minimum rank. This rule is always secondary to your budget cap.
3. Rank Goal – At the keyword level, you may select a rank goal and override algorithm-generated keyword bid.
   
4. Rank-based Max Bid – When you select a rank goal for a particular keyword or keywords, you may also input the maximum bid price you are will to pay for the keyword. The rank goal will be reached, but not it if exceeds your Rank-based Max Bid price cap.
   
5. Fixed Bid – You may choose, at the keyword level, to eliminate a keyword or keywords from the bidding strategy and input a fixed bid instead of a rank goal or max bid.

Real-time Bid Changes

PPC SaaS methodology employs the wisest, most conservative API usage in the industry. We routinely optimize and update bids once per day, keeping more money in your pocket. However, when you want to apply bid changes immediately, you can.

PPC SaaS lets you set goals for your campaigns and select from bidding options to achieve those goals. You may have one or more goals across all the campaigns in your account, or have different goals based on individual campaign objectives. For example, you may want to continuously increase the number of actual sales or leads and optimize bidding. Budget constraints may indicate the need to increase clicks and conversions without increasing Google & Yahoo spending. Visibility and branding goals may indicate that high ranking ad positions are required. Whatever the overall goals of your campaign, PPC SaaS lets you select a bidding strategy to achieve them.